Using a Typology of Tree-growers to Guide Forestry Extension

Abstract

This paper introduces the concept of a landholder typology as a means for targeting non-industrial forest policy and extension. An intuitive typology for farm forestry in sub-tropical Australia is developed, and used to illustrate how an extension strategy can be varied to reach the various groups in a cost-effective manner. Types of tree growers identified include lifestylers, those deriving supplementary income from forestry, and those who aim to generate their primary income from forestry. It is argued that the nature of extension effort should be targeted towards the information needs within each grower type.