Current literature regarding the economic potential of non-wood forest products (NWFPs) has become more cautious than previously, and earning an income from NWFPs is no longer considered a certainty for dwellers in many forested areas. However, there is also more information on the NWFPs, the areas from which there can be sustained collection and the markets where they can be competitive. This paper discusses some of the considerations to be taken into account to prevent costly mistakes in choosing NWFPs for commercialization. It also highlights the possibilities for particular products to improve their prospects in markets from the local to the national and international level, using information from literature and past data on NWFPs in Leyte Province in the Philippines as an illustration. Past data include a list of several NWFPs from Cienda, Leyte. A table of relative frequency of use was assembled from this list after two rounds of interviews, to form the basis for possibly marketable NWFPs using a provisional template.
Keywords: success factors, marketing guidelines, subsistence products, growth commodities, high-value niche services, template for guidelines